I was hired to build a label for Devil’s Canyon Brewery’s new product, Chaco Stout. This absolutely delicious red chile and chocolate stout, using TCHO Chocolate (from S.F.), was unveiled at the 2015 SF Beer Week Craft Can Invitational. It’s has a great chocolate taste and just a hint of spice. It was well received and it goes into larger scaled production soon.
The concept, was to incorporate the elements of the cave paintings of the Chaco Canyon and the southwest, spice, fire, chocolate and chilies. So, It was a no-brainer to go with a fun take on those cave paintings–Something sacred and something approachable. We could have gone too hard in the direction of “FIRE”, and “SPICE” but it wouldn’t represent this balanced flavor well.
We did some test runs of the label for the SF Beer Week event, and are going for the next iteration as brewery production is scaled up. I see some updates to the design efficencies and new iterations are coming soon.
learn more at www.devilscanyon.com