Context River
December 12, 2025
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
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Brand identity & illustration project for a SF Bay Area food truck start-up. Howly (Haole) is a term for non-Hawaiians from the mainland, and we had fun with it… OK, really, how tacky can a touristy cartoon dog be?
So, what is a Hawaiian hot dog you ask? You’ll have to wait and see,.. launching soon.
Like what you see? Reach out to learn how to work together.
Cheers!
Greg Cooper
Owner & Lead Doodler
Idea Circus 💡🎪
Not “Influencer” social,.. but social enough.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
How do you elevate a company’s brand? Well, you call me, of course 😉
Self-aggrandizing aside, I had the opportunity to help Rafay, an enterprise AI and cloud services company specializing in accelerated computing infrastructure. The Marketing team wanted a rebrand, technically it’s a brand refresh, but we updated a lot of stuff. Here’s a breakdown of all the projects for this new project launch.
Blog Project Showcase : Datacor A post by: Datacor Rebrand Project A new project to showcase. Datacor, a manufacturing software company, reached out to me