Context River
December 12, 2025
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
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Update: SERIOUS Silicon Valley stuff right here! Congratulations to Forethought.ai for winning TechCrunch’s Startup Battlefield at Disrupt SF 2018 competition last month.
We assisted with their initial branding and some case study work. For this project, they wanted a futuristic and bold logo. I mean, they are making the future, so, it needs to match!
Learn more about this AI startup at www.forethought.ai
So, I keyed into futuristic and bold. (I’m an avid sci-fi nerd AND I WENT FOR IT!) In the 1st couple of iterations, I admit, went a tad too far. However, there was a winner for sure.
Not “Influencer” social,.. but social enough.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
How do you elevate a company’s brand? Well, you call me, of course 😉
Self-aggrandizing aside, I had the opportunity to help Rafay, an enterprise AI and cloud services company specializing in accelerated computing infrastructure. The Marketing team wanted a rebrand, technically it’s a brand refresh, but we updated a lot of stuff. Here’s a breakdown of all the projects for this new project launch.
Blog Project Showcase : Datacor A post by: Datacor Rebrand Project A new project to showcase. Datacor, a manufacturing software company, reached out to me