The B2B CMO Project
May 4, 2026
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
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Are your product screenshots a little lonely? Are they not as vibrant as they used to be? Does Product Marketing need to boost that energy?
Did you know healthy screenshots promote longer-lasting engagement? Your product marketing materials shouldn’t be embarrassing. Stand up for your content.
Creative and Product Marketing is hard
That’s no joke. It is hard. Getting the right amount of visual eye candy and usability for your product is a massive hurdle. It can get very expensive, and you can end up with mixed results in your Product Marketing content. There are entire departments that could churn through a budget in just days. It shouldn’t have to be that way.
A screengrab is not a product screenshot. That’s only part of it. How do you tell a story about your product? How do you explain your tech stack, your platform, and your results simply?
We can help you create:
Idea Circus can help create clear and informative ways to showcase your product. It can also be built fast, on time, and on budget. Contact us to find out how.
Creative can be a circus. Let us help.
Cheers
Greg
Idea Circus 💡 🎪
Not “Influencer” social,.. but social enough.
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
In the last year, this team processed 856,648,859 words across 100,000+ articles in 50 Languages. That’s a lot. I had the opportunity to build an internal brand for the Cisco International Experience (IX) team, which handles all localization projects for the company.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus