Project

Devil's Canyon: Chaco Stout

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Greg at Idea Circus

Owner of Idea Circus & Black Metal Disco. A Creative Director with 20+ years in Design & Marketing, Lead Doodler, Noise Maker & Aspiring Homesteader

I was hired to build a label for Devil’s Canyon Brewery’s new product, Chaco Stout. This absolutely delicious red chile and chocolate stout, using TCHO Chocolate (from S.F.), was unveiled at the 2015 SF Beer Week Craft Can Invitational. It’s has a great chocolate taste and just a hint of spice.

“Chaco Canyon and the Southwest”
The owner & brewer of Devil’sCanyon was inspired by that and asking for all things spice, fire, chocolate and chilies. So, It was a no-brainer to go with a fun take on that. Something sacred and something approachable. We could have gone too hard in the direction of “FIRE”, and “SPICE” but it wouldn’t represent this balanced flavor well.

Learn more about Devil’s Canyon Brewery at www.devilscanyon.com

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