Context River
December 12, 2025
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
A post by:
Client: Smaato
“Life Of An Impression @ 200 Milliseconds“
This was a motion graphics project built for Smaato. The goal for this project was to help explain Smaato’s “SPX” — A self serve, ad-tech platform and to show the advantages and complexity of mobile ad industry in a visually simple way.
Not “Influencer” social,.. but social enough.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
How do you elevate a company’s brand? Well, you call me, of course 😉
Self-aggrandizing aside, I had the opportunity to help Rafay, an enterprise AI and cloud services company specializing in accelerated computing infrastructure. The Marketing team wanted a rebrand, technically it’s a brand refresh, but we updated a lot of stuff. Here’s a breakdown of all the projects for this new project launch.
Blog Project Showcase : Datacor A post by: Datacor Rebrand Project A new project to showcase. Datacor, a manufacturing software company, reached out to me