Context River
December 12, 2025
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
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New project alert!
Client: Brainworm
This was a fun branding project done for the team at Brainworm, (and the fine folks at Moore+One). Brainworm is a video production company that is to be launched soon.
This was a fun logo to build. I mean brains & worms… c’mon! My B-horror inner fanboy immediately kicked-in. The ask was something fun, shocking & memorable. The main brand execution is for video, so, the logo had to pop on the screen, with bright colors and strong design.
Mission accomplished.
Like what you see? Reach out to learn how to work together.
Cheers!
Greg Cooper
Owner & Lead Doodler
Idea Circus 💡🎪
Here’s some of the initial drafts. the upper right was the proper direction. The one one the bottom? Funny, but. Eww…
Not “Influencer” social,.. but social enough.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
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