The B2B CMO Project
May 4, 2026
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
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New project alert!
Client: Brainworm
This was a fun brand Identity project done for the team at Brainworm, (and the fine folks at Moore+One). Brainworm is a video production content company that is to be launched soon.
This was a fun logo to build. I mean brains & worms… c’mon! My B-horror inner fanboy immediately kicked-in. The ask was something fun, shocking & memorable. The main brand execution is for video, so, the logo had to pop on the screen, with bright colors and strong identity design. We had a couple of the early draft designs below and the client wanted bold, loud and fun.
So, Mission accomplished.
Like what you see? Reach out to learn how to work together.
Cheers!
Greg Cooper
Owner & Lead Doodler
Idea Circus 💡🎪
Here’s some of the initial drafts. the upper right was the proper direction. The one one the bottom? Funny, but. Eww…
This was a great project to work on, and more to come.
If you like what you see here and need help on your branding & identity project, reach out on our contact page!
Not “Influencer” social,.. but social enough.
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
In the last year, this team processed 856,648,859 words across 100,000+ articles in 50 Languages. That’s a lot. I had the opportunity to build an internal brand for the Cisco International Experience (IX) team, which handles all localization projects for the company.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus