Context River
December 12, 2025
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
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Look! Up in the sky! It’s a Food Rocket! Here’s a new brand identity logo project for “The Food Disruptors“. This is a new podcast about the history of disruption in food, manufacturing breakthroughs and how that has shaped the way we eat today. You can learn more at www.thefooddisruptors.com and available everywhere you listen to podcasts.
So, let’s talk about building a logo.
The Food Disruptors Logo
In regards to building a logo, you need to collaborate & research with the client as much as you can. Part of the initial feedback, from this client was, they wanted bold, motion and food… somehow. So, with that, I started to build this project with the initial comps below
Food Rockets!
The “food rocket” was a hit! (Also, it was my favorite.). So, back to the drawing board with the following revisions.
Not “Influencer” social,.. but social enough.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus
How do you elevate a company’s brand? Well, you call me, of course 😉
Self-aggrandizing aside, I had the opportunity to help Rafay, an enterprise AI and cloud services company specializing in accelerated computing infrastructure. The Marketing team wanted a rebrand, technically it’s a brand refresh, but we updated a lot of stuff. Here’s a breakdown of all the projects for this new project launch.
Blog Project Showcase : Datacor A post by: Datacor Rebrand Project A new project to showcase. Datacor, a manufacturing software company, reached out to me