The B2B CMO Project
May 4, 2026
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
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Look! Up in the sky! It’s a Food Rocket! Here’s a new brand identity logo project for “The Food Disruptors“. This is a new podcast about the history of disruption in food, manufacturing breakthroughs and how that has shaped the way we eat today. You can learn more at www.thefooddisruptors.com and available everywhere you listen to podcasts.
So, let’s talk about building a logo.
The Food Disruptors Logo
In regards to building a logo, you need to collaborate & research with the client as much as you can. Part of the initial feedback, from this client was, they wanted bold, motion and food… somehow. So, with that, I started to build this project with the initial comps below
Food Rockets!
The “food rocket” was a hit! (Also, it was my favorite.). So, back to the drawing board with the following revisions.
Not “Influencer” social,.. but social enough.
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
In the last year, this team processed 856,648,859 words across 100,000+ articles in 50 Languages. That’s a lot. I had the opportunity to build an internal brand for the Cisco International Experience (IX) team, which handles all localization projects for the company.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus