The B2B CMO Project
May 4, 2026
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
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I was tasked with a packaging design project for a cannabis brand, Juva Life. I proposed simplifying their product line to describe them as “vibes” for their flavors. “Mood,” “Relax,” & “Energy” As strains can get VERY confusing to the everyday consumer. I know I get confused. So, let the customer choose their vibe. Get simple, and get stupid. (sorry, weed joke.)
To complement the simplicity of the product line, I simplified a design theme with bold primary colors and subtle fonts. Some cannabis brands can get pretty trippy and melty (not a great description, but appropriate), so this is an excellent visual contrast on a shelf amongst the melted unicorn mushroomed graphics…
This brand experiment is part of my new awareness project on my packaging design services for the wine, spirits, and cannabis industry, where you can learn more at our Cannabrand page.
Like what you see? Idea Circus can help create a brand, identity, and packaging for your product that can be built fast, on time, and on budget. Contact us to find out how.
Creative can be a circus. Let us help.
Cheers
Greg
Idea Circus 💡 🎪
Not “Influencer” social,.. but social enough.
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been
In the last year, this team processed 856,648,859 words across 100,000+ articles in 50 Languages. That’s a lot. I had the opportunity to build an internal brand for the Cisco International Experience (IX) team, which handles all localization projects for the company.
I had the opportunity to brand a startup, named Context River. Data is a river. Data works better in context. That’s the brand concept behind this new startup. Project by Idea Circus