Project:

Forethought

A post by:

Update: SERIOUS Silicon Valley stuff right here! Congratulations to Forethought.ai for winning TechCrunch’s Startup Battlefield at Disrupt SF 2018 competition last month.

We assisted with their initial branding and some case study work. For this project, they wanted a futuristic and bold logo. I mean, they are making the future, so, it needs to match!

Learn more about this AI startup at www.forethought.ai 

So, I keyed into futuristic and bold. (I’m an avid sci-fi nerd AND I WENT FOR IT!) In the 1st couple of iterations, I admit, went a tad too far. However, there was a winner for sure.

We're very social.

Not “Influencer” social,.. but social enough.

Hey Marketing Nerds… I made a Brand Funnel.

Hey Marketing Nerds… I made a Creative Brand Funnel.

There are all kinds of funnels. Funnels for your oil. Funnel cake, and then there are Marketing funnels. Why funnels? Product and Marketing have silly names for ecosystems and tech stacks. “Marketecture” should also be included in the silly category of Marketing speak. But that’s another blog post entirely.

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