The B2B CMO Project
Project Showcase The B2B CMO Project A post by: The B2B CMO Project How many times in the last couple of years have there been out-of-reach marketing results that get bigger and grander by the quarter? How many more MQLs can you obtain 10x than last quarter? Are MQLs even working anymore? Do more. With […]
Rafay Systems Rebrand Project
How do you elevate a company’s brand? Well, you call me, of course 😉
Self-aggrandizing aside, I had the opportunity to help Rafay, an enterprise AI and cloud services company specializing in accelerated computing infrastructure. The Marketing team wanted a rebrand, technically it’s a brand refresh, but we updated a lot of stuff. Here’s a breakdown of all the projects for this new project launch.
New Project: Brainworm
This was a fun brand Identity project done for the team at Brainworm, a video production company that is to be launched soon.
Hey Marketing Nerds… I made a Creative Brand Funnel.
There are all kinds of funnels. Funnels for your oil. Funnel cake, and then there are Marketing funnels. Why funnels? Product and Marketing have silly names for ecosystems and tech stacks. “Marketecture” should also be included in the silly category of Marketing speak. But that’s another blog post entirely.