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I finally got around to creating some spec packaging mockups for a wine brand. To be clear, it is a fictional brand, but this was a fun one to build. Brave Pig Vineyards. Here’s a fun video to check out my design thinking, creative strategy, and a chill little story about how I came up with this. Think of it as a thought process of how a brand identity gets built. I took some inspiration from the following. A little bit from the saying When Pigs Fly. I love any pig with wings character, and it makes me happy. Additionally, “When Pigs Fly” on Wikipedia is a cute story about John Moore-Brabazon, 1st Baron Brabazon of Tara, who took a piglet with him on board an airplane in 1909. Which was the 1st pig to fly… so brave, right? This spoke to me, and it is a super cute story. Also, Pink Floyd’s Animals is one of my favorite album covers.
The bold and bright colors highlight the woodcut vibe of the pig illustration, which is simple, clean, and would stand out on the shelf. I grabbed some Photoshop template files for product mockups, which are simple and fun to use. This brand experiment is part of my new awareness project on my packaging design services for the wine, spirits, and cannabis industry, where you can learn more at our wine & spirits page.
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Cheers
Greg
Idea Circus 💡 🎪
I’m Greg Cooper. I’ve been a designer / creative for 20+ years, working in branding, marketing, and content and making things look good since the 90s. My studio, the Idea Circus, is based in Santa Rosa, CA (Sonoma County), and I’m a one-man band!
I love branding and storytelling. I’ve been a “creative” forever, so I know the production side inside and out: collaborating on deadlines, storyboarding the creative, executing, measuring, analyzing, and just everything else involved in telling a great story.
I can partner with you for agency-level production services without agency-level prices. Check out my capabilities below.
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Idea Circus Is The Complete Package
That’s a dumb joke about brand & packaging design, but I wanted to introduce some new design initiatives for this studio, which caters to the wine, spirits, and cannabis industries.
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