Project Showcase – Propel Software
September 19, 2024
Blog Project Showcase : Propel Software A post by: Propel Software: Showcase It’s fun to see your work “in the wild.” Propel Software is an
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A new project to showcase. Datacor, a manufacturing software company, reached out to me to help launch several rebranding projects.
Here’s the age-old rebrand story. So, your company needs a rebrand. You hire an agency and receive a new corporate rebrand, complete with a lovely brand style guide, possibly a website, and some new creative templates.
So, what’s next? Now you need to follow through on everything else to launch a rebrand. That’s when Datacor reached out to me for various communication and marketing needs, including website creatives, event projects, email marketing, presentations, customer communication, and internal brand projects. Check it out.
Launching a rebrand requires a significant investment of resources, including creativity, time, and mental energy. It can be overwhelming due to the number of things to build and launch. Here’s a breakdown of what was accomplished.
I redesigned their HubSpot email templates to give a fresh, clean look for all their communications. I organized the main points into clear sections and added clearer call to actions for several modular email templates.
New presentation templates and sales decks were introduced company-wide. The brand system was already in place and easy to work with. As a result, building the organizational needs for the presentation was quite efficient.
Developed high-quality product screen visuals for the new Datacor website. During website rebranding, several visual elements are typically requested. I created dozens of abstract illustrations to represent Datacor’s range of products. Making screenshots interesting again.
A new brand and design system was developed for events, booths, and signage. The company required a templated approach to efficiently expand their event creatives, ensuring the design could adapt from small signage to larger branded booth spaces.
Create new branded materials for their social channels, including banners and template designs for future growth. All other brand assets are also required, such as new business cards, office signage, and branded elements. Lastly, don’t forget that internally branded and culture-boosting swag is included too. Who doesn’t love swag!
Like what you see? Contact me to see how I can assist you in building your next brand or marketing project. I’ll make sure we launch on time and within budget, using my experience to make the process smooth and stress-free for you. Contact me to find out how Contact us to find out how.
Creative can be a circus. Let me help.
Cheers
Greg
Idea Circus 💡 🎪
Not “Influencer” social,.. but social enough.
Blog Project Showcase : Propel Software A post by: Propel Software: Showcase It’s fun to see your work “in the wild.” Propel Software is an
Idea Circus Is The Complete Package
That’s a dumb joke about brand & packaging design, but I wanted to introduce some new design initiatives for this studio, which caters to the wine, spirits, and cannabis industries.
There are all kinds of funnels. Funnels for your oil. Funnel cake, and then there are Marketing funnels. Why funnels? Product and Marketing have silly names for ecosystems and tech stacks. “Marketecture” should also be included in the silly category of Marketing speak. But that’s another blog post entirely.